It is known that to promote a film reasonably it costs around Rs 50 lakh these days. But when the subject like Srija-Sirish issue is taken, it gets up to Rs 4-5 Cr free publicity as TV channels consider that a TRP puller. Adding to that even the actors acted in the film become over night celebrities.
Considering all these aspects, some enthusiasts have started scripting a story on these lines. Indeed, it's a way to cash on free publicity.